Will 100+ Mile PHEVs Finally Crack the US Truck Market?

Post-EV subsidy reset, long-range plug-in hybrids (100+ mile EV mode) are emerging as the practical bridge US consumers actually want, especially in trucks where pure EVs stumbled on range and charging. Here's what's here, what's launching in 2026, and 5 things to watch.

5 Things to Note About 100+ Mile PHEVs in 2026

1. Consumer surveys show real pull

   McKinsey data reveals 18% of US buyers shift preference to extended-range PHEVs when shown options, pulling equally from ICE and short-range EVs. Truck/SUV owners and frustrated EV switchers (46% considering return to gas) show even stronger appeal—no range anxiety, home charging simplicity.​

   
   

2. They're already here and proving total range

   Ram 1500 Ramcharger launches with 145-mile EV range + 690-mile total (gas extender), topping real-world tests at 500-680 miles combined. Mercedes GLE/GLS PHEVs hit 100+ miles. These cover 95%+ of US daily drives electrically, gas for road trips.​

   
   

3. 2026 launches target US truck sweet spot

   Ford Super Duty PHEV rumored in cycle plan (100+ mile target). F-150/Expedition PHEV whispers align with hybrid pivot. Jeep Grand Wagoneer 4xe expanding range. GM rumored Silverado PHEV. All focus large trucks/SUVs where US sales live (60%+ market share).​

   
   

4. The pricing and charging UX will make or break

   Sweet spot: $45-60K to compete with hybrids. But studies show PHEV owners use EV mode 25-65% less than EPA assumes—often forgetting to plug in. 100+ mile batteries make it more "set/forget," but idiot-proof home charging nudges are critical.​

   
   

5. Risk: Missing the Model Y moment

   Smart to start with Super Duty/F-150 (towing/hauling daily EV + gas freedom), but C-segment and midsize SUVs lag. Tesla proves US demand for right-sized electrified crossovers. Legacy OEMs risk leaving affordable PHEV space open to imports/Tesla again.​

The Bigger Opportunity

100+ mile PHEVs aren't "EV lite"—they're portfolio chess. Daily EV for 95% of use, gas freedom for the rest, no public charging stress. For product marketers, this means segmenting precisely: Super Duty for work fleets, midsize for families, each with clear total cost/use case stories.

As a product marketing lead on full-size utilities, I've seen how customer research reveals the real questions: not "EV or not," but "what solves my daily pain without new infrastructure?" 100+ mile PHEVs might finally answer that.